Media: Take Pride

2018 »

Jess and her book Take Pride featured as an answer (and a question) on Jeopardy!


2016 »

Why Narcissism and Self-Esteem Aren't the Same Thing, According to Science

Healthy self-worth, or self-obsessed? There's a key difference you should know about, says Jessica Tracy, PhD, the author of Take Pride: Why the Deadliest Sin Holds the Secret to Human Success.

Read the full article in O Magazine  >>

Get Yourself to Do Stuff by Appealing to Your Own Sense of Pride

A story at the start of Take Pride, a forthcoming book by University of British Columbia psychologist Jessica Tracy, is a typical one of youthful aimlessness, at least at first. Tracy writes about her post-college life in the late 1990s, when she moved across the country to San Francisco and got a job as a barista in a cozy cafe. It was a pleasant life, filled with lots of people to talk to and lots of time to read, along with few anxieties or responsibilities. But after about a year, she started missing something she’d had in college…

Read article in NY Mag »

Are we proud of this article? Definitely.

Jess interviewed about Take Pride and Trump's hubris on Innovation Hub at NPR.

Click here to listen »

U.S. Presidential Campaign Offers a Study in Leadership Styles

For American voters and the rest of the world, the final weeks of the U.S presidential election campaign have become a spectacle to behold – or perhaps to turn away from.

For Jessica Tracy, a professor of psychology at the University of British Columbia, it’s a research opportunity like no other...

Read article in the Globe and Mail »

Why Pride is the Sin You Need to Succeed

Lust. Envy. Greed. Sloth. Anger. Gluttony. Those six deadly sins aren’t going to get you anywhere good—but the seventh just might. Pride is the sin you need to succeed, says Jessica Tracy in her new book Take Pride: Why the Deadliest Sin Holds the Secret to Human Success.

“There’s a misconception that pride is bad and should be avoided,” says the psych prof from University of British Columbia. “But it’s actually what motivates us and we wouldn’t be pushed to achieve without it.”...

Read article in Flare Magazine »

Jessica Tracy

Outrageousness is Trump's trump card: Column

We don't like people who intimidate and belittle others, but we still give them power.

Read article in USA Today »

The Purpose of Human Pride: Why the 'Deadliest Sin' Holds the Key to Human Success

If we in the West consider ourselves highly evolved, why do we take so many blowhard politicians seriously, even when they’re spouting blatant untruths? In her search to uncover the evolutionary lineage—and potential social benefits—of pride, Tracy cites a study that shows five-year-olds will believe people who show self-belief and certainty, even when they’ve been proven wrong. Adults, when partially distracted, are just as gullible.

At a basic level, it seems, all of us are hard-wired to pay attention to people who display pride...

Read article in Macleans »

Talks at Google

Jess interviewed about Take Pride by Talks at Google

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The 'Deadly Sin': The Positive and Negative Power of Pride

Jess interviewed about Take Pride on by Knowledge@Wharton, at the University of Pennsylvania

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Donald Trump: A Case Study for Hubristic Pride

Jess interviewed about Take Pride and Trump's hubris on Tapestry, at CBC radio.

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The Power of Pride

Jess interviewed about Take Pride on Global News Morning Weekend

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Why Pride is Good

It’s true that “hubristic pride” – when you feel pleased in your own abilities – can be harmful and indicative of an inflated ego. But “authentic pride,” which is the satisfaction and pleasure we take from the positive outcomes of our hard work and dedication, is an important, rewarding emotion that encourages persistence. And for creatives going through a tough patch, feeling a lack of pride can be a useful indicator that you’re taking the wrong approach. In extreme cases, it might mean it’s time for you to change strategies, or even to take a new direction entirely...

Read article in 99U »

The Power of Pride

Jess interviewed about Take Pride on Think, at KERA public radio international.

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Two Kinds of Pride

Jess interviewed about Take Pride on New Day Northwest, King 5 TV

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Why Did People Vote for Donald Trump?

Nobody likes a bully. And yet, as exemplified by the recent US presidential election, bullies tend to accrue power.

Donald Trump got to the White House by angrily and aggressively attacking everyone who dared challenge him. He resorted to childish name-calling (“Little Marco,” “Crooked Hillary”), insulting women’s appearances, and mocking the disabled. Social and evolutionary psychology can help us understand why voters rewarded him for it...

Read full article by Jessica Tracy in Quartz