Red is a universal sexual signal

New research from the lab in collaboration with Andy Elliot shows that men in Burkina Faso find women in red more attractive, suggesting that red may be a universal sexual signal. Read here.

Jessica L. Tracy, Ph.D.

Jess is an Associate Professor of Psychology at the University of British Columbia, and a Michael Smith Foundation for Health Research Scholar.

Jessica L. Tracy, Ph.D.

Jess is an Associate Professor of Psychology at the University of British Columbia, and a Michael Smith Foundation for Health Research Scholar.

Red enhances women’s attractiveness to men: First evidence suggesting universality

Red enhances women’s attractiveness to men: First evidence suggesting universality

Aaron C. Weidman

Aaron studies individual differences in how people desire, forecast, and experience emotions.

Jessica L. Tracy, Ph.D.

Jess is an Associate Professor of Psychology at the University of British Columbia, and a Michael Smith Foundation for Health Research Scholar.

Jessica L. Tracy, Ph.D.

Jess is an Associate Professor of Psychology at the University of British Columbia, and a Michael Smith Foundation for Health Research Scholar.

The practice of psychological science in social-personality research: Are we still a science of two disciplines?