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Red cues fertility
New research by Alec Beall and Jess Tracy shows that women are more likely to dress in red when they are at peak fertility. Read the paper, now published at Psych Science. Read the Online Supplement here, and our follow-up now published in PLOS ONE here.
See also our blog post reporting new analyses across all samples collected thus far.
Finally, check out the replication by others, published in Psych Science, replicating this effect using a biological assessment of ovulation and a within-subjects design.